Email Call-to-Action (CTA) Templates for Sales Professionals

A comprehensive collection of proven email subject lines and call-to-action phrases designed to increase response rates and engagement in sales communications. These templates cover various scenarios, from creating urgency and gauging interest to scheduling meetings and following up on deals. Each section provides ready-to-use, customizable phrases that maintain professionalism while driving action.

Perfect for sales teams looking to:

• Improve email open rates with compelling subject lines

• Drive higher response rates with effective CTAs

• Schedule more meetings with prospects

• Follow up on deals without being pushy

• Create urgency without appearing aggressive

• Build interest through strategic questioning​​

Urgency CTAs

• Our Next Steps

• What did you think of the [XYZ] I sent over?

• 10 mins -- [date]?

• Can I help?

• Any updates for us?

• How can we improve your [business goal]?

Interest CTAs

• Does it make sense to explore how we can [POSITIVE OUTCOME]?

• Do you want to learn more about what [OUTCOME] could look like?

• Are you open to learning how to get [DESIRED OUTCOME]?

• Does it make sense to chat about [POSITIVE OUTCOME]?

• What sounds most intriguing to you about this?

• Is this a problem that your team faces right now?

• Are you interested in learning more about [DESIRED OUTCOME]?

• Would it help your team if they could [OUTCOME]?

• Is this something that’s top of mind for you now?

• Interested in unpacking how we can help with [PAIN]?

• Is this worth exploring?

• Would achieving [OUTCOME] help your team deliver on its [INITIATIVE]?

Specific CTA's for Deals (Subject Line)

• Can you spare 5 minutes, [insert name]?

• Hey [first name], just left a voicemail

• [insert name] suggested I reach out

• Available to chat on Wednesday at 2pm?

• [insert name], I just missed you!

• Only few seats available for [training classes/etc]

• Please let me know by [DATE + 3 DAYS] if you are ready to [XYZ].

• What are the next steps on your end?

• What did you think of the [XYZ] I sent over?

• Are you still interested in [XYZ]?

• [NAME], what do you need from me to get this done?

• Have you given up on [insert topic]?

• Have we missed our opportunity?

• Is it too late to [insert topic]?

• Hi [first name], was just talking to [referral]

• Hi [first name], I was researching [company name] and...

• [personalization], [company name], [year]

• [insert a common connection] says hello.

Specific CTA's for Deals (End of Email)

• Please let me know whether [DAY/TIME] is the easiest time for us to connect.

• Is there a day this week that’s easier for you than [DAY/TIME]?

• Would you like to meet on [DAY/TIME]?

• Does a call on [DAY/TIME] work for you?

• Can we make a plan to get together on [DAY/TIME]?

• How’s [DAY/TIME] look on your end to chat?

• Do you have 30 minutes to hash this out on [DAY/TIME]?

• Are you available to connect on [DAY/TIME]?

• How about a quick call on [DAY/TIME]?

• Do you have time on [DAY/TIME] to meet?

• Are you available to discuss on [DAY/TIME]?

• Is [DAY/TIME] open on your end?

• How’s your calendar look on [DAY/TIME] to meet?

• Let’s cover everything you want to know about [X] on [DAY/TIME].

• Does that work on your end?

• If I can deliver [X] at a meeting on [DAY/TIME], will that work? Would getting [X] by [DAY/TIME] help you move things forward?