- Published on Monday, 19 February 2018 13:14
The Importance of Discovery
With every decision you make, you're either adding value to your brand or taking away from it.
Who are we? Are we all on the same page as employees who represent our brand? How are we perceived by the outside world? How do we measure success? Prior to making any critical decisions, you should have a definitive answer to those questions along with many other related ones.
A brand discovery process is a necessary starting point for answering crucial questions and establishing guidelines that will help maximize the success of your organization over the long-term.
In the end, this process should provide your brand with purpose, define your values, personality and ensure you are more aligned with your customers along with your overall business goals. It will not only strengthen your brand but establish authenticity.
Improve the value you deliver to your clients by starting at the very beginning.
- Published on Saturday, 06 January 2018 13:28
I simply couldn't help myself and completed Black Mirror Season 4 on the day it was released. Hang the DJ has become one of my favourite episodes to date.
Updated my ranking list to include all Season 4 episodes which are in bold. Again, this was put together after first-time viewings.
1. The Entire History of You
2. White Christmas
3. *Hang the DJ*
4. Shut Up and Dance
5. White Bear
6. Be Right Back
7. San Junipero
8. *Black Museum*
9. *USS Callister*
13. The National Anthem
16. Fifteen Million Merits
17. Men Against Fire
18. Hated in the Nation
19. The Waldo Moment
- Published on Monday, 01 January 2018 11:53
In a continued effort to ensure content is easily accessible, new episodes of Ask The Top will be available on my YouTube Channel.
Subscribe here to my YouTube channel at the following link youtube.com/christoplack
- Published on Wednesday, 27 December 2017 13:52